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Objects

Overview

An object is a blanket term used to refer to your applications and touchpoints. Objects can be either physical or virtual. Examples include mobile apps, websites, tablets and kiosks. Anything that visitors can stop and interact with at an experience can be thought of as an object.

Using objects with profiles and activities

The result of interacting with an object is usually stored as an activity. For example if you have built a registration website for an experience you could create a corresponding registration-website object in XPKit.

After someone successfully signs up for the experience via the website, the web app can call XPKit to:

  1. Create a visitor profile (if one doesn't already exist)
  2. Create an activity, setting the object as registration-website and the owner as the profile created in step 1