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Activities

Overview

An activity is a record of an action performed by a visitor (profile) at an experience. Examples include when a visitor registers for an experience, when they arrive and how they vote in a poll.

You can configure XPKit to send these activities to various destinations such as Segment via XPKit Portal so you can track, analyse and visualise how visitors are interacting at your experience.

XPKit creates certain activities on your behalf. When you send a notification to a visitor, an activity to log this will be automatically created (this can be disabled). This is also true when you create a personalised piece of content using the VCC (Visitor Created Content) service.

Activities and objects

Activities are created by objects (your applications or touchpoints) that visitors have interacted with. For example this may mean a registration activity will be created by a registration-website object and an experience arrival activity via a signin-tablet object.

Activities and profiles

Each activity is associated with a profile. The activity has an owner_id field which is used to specify the owner of the activity.